Surf Shop

Pure Surf

Melbourne, Victoria

Pure Surf is an independent apparel brand based in Melbourne, Victoria, founded by a surfer who started the label at age 14 and is now 17. The brand sells surf-inspired clothing including hoodies and oversized hoodies, t-shirts, button-up shirts, sweatpants, a limited-edition 'Surf Knit' knitwear release (only 50 made), hats, stickers and other accessories through its own online store. Pure Surf offers free shipping on orders over $150 within Australia and runs a teen ambassador program. A portion of each purchase supports beach cleanups through a partnership with the Tangaroa Blue Foundation, an Australian marine-debris removal nonprofit. Rated 5.0 on Google. More details are available on Pure Surf's own website.

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