AFENDS HQ Store

AFENDS HQ Store is the flagship location of AFENDS, a clothing and fashion label based in Byron Bay, New South Wales. The range includes women's apparel such as dresses, tops, bottoms, skirts, shorts, pants, jeans, jumpsuits, overalls, swimwear, jackets and accessories, and men's apparel including tees, shirts, boardshorts, shorts, pants, jeans, jackets, hoodies, accessories and headwear, with swimwear collections for both. Featured collections include a 'September Capsule', 'Men's Boardies 2026', 'Women's Swim 2026' and a denim line. Product listings emphasise sustainable materials such as recycled fabrics, hemp, and organic materials. AFENDS offers free shipping on orders over $150, ships to Australia, Canada, New Zealand, the United States and more than 200 other regions, and sells gift cards. AFENDS also runs concept stores and a blog/culture section, and acknowledges the Bundjalung people as traditional custodians of the land the business operates on. Rated 4.9 on Google.